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The inhuman industry in 2016 ended with 134 zero-degree intelligent control layoffs. This famous Chinese unmanned machine company, founded 8 years ago, has stood up from fixed-wing unmanned machine flying control technology. It has accumulated users in industries such as Escort, security, film, agriculture, power, and scientific research. In 2016, it began to develop consumer unmanned machine. daddy, even changing domain names and corporate abstractions. 2016 of Zero Degree Intelligent Control was just a small reduction in the inhuman industry this year.
We still have difficulty using a keyword to describe the year of the inhuman industry. When we put the time standard, we will find that this industry is still in a period of exploration, as if Zero Degree Intelligent Control was exploring in the consumer market this year. In this year, in the consumer market, a large number of companies began to find a second major that could even surpass major majors, and majors themselves were also exploring a major that could “beyond the current majors”. When Sugar baby’s annual revenue reached millions, many companies fell into the adversity of layoffs. In the industry-level market, a large number of companies are exploring basic technology, product shape and no human function, or exploring more application scenarios. Pure electric motors, vertical take-off and landing fixed wings without human machine are becoming a new trend, and there are no human machine in agriculture, security, power, testing, film, scientific research, and even communication, logistics, teaching and other fields.
This year, I was with no oneThere is also an anti-human market that is also exploring. When the unmanned aircraft occupying 300 meters of ground, some companies are exploring how to ensure safety and privacy under the unmanned aircraft, and technologies such as wireless, sound waves, radar, laser cannons, new information and even hacking technology have begun to be applied. Like A16 passers-by. Funds such as Z, MenloVentures are trying to make arrangements in this field.
This year, it is also a period of exploration for capital. Institutions determine the great frontier of the next consumer market, Sugar baby, and Sugar baby, but there are opportunities that institutions do not trust outside the 721 rule; institutions focus on innovation of hardware products in the industry-level market, and naturally, institutions focus on the value of services and future imagination.
And we are trying to describe the unmanned industry in more precise and accurate language.
1. Will there be a second major in the consumer class appear?
Whether the second major in the consumer unmanned market will appear in the industry and capital circles, the consumer finally calmed down and fell asleep obediently. Android in the unpopular market is also a popular story this year.
In 2016, this story may have been phased out, but the discussion was difficult to officially end.
In the second half of 2016, two famous companies in the consumer multi-rotor market, Ehang and Pinay escortZerodecide successively issued cutter reports. Before that, Haoxiang was once withdrawn by the investor Intel, and GoPro, which had a low-priced stock price, had to recall the newly released Karma. In 2016, Silicon Valley star unpopular Sugar daddy‘s 3DR also gave up the consumer market. Just before we published the article, SKYE and Parrot also broke the news about the press. Although “rearist” is just a neutral word, which means “adjustment”, the transition to overdrafted future cannot be marketed with industry beliefs.
The other side of the industry is Apple in the unmanned world. 2016At the end of the year, Xinjiang announced that it would expect annual sales to exceed one million billion, an increase of 60% year-on-year, and still accounted for more than 70% of the consumer unmanned aircraft market.
From being suspected in 2015, by almost 2016, Xinjiang has relied on the product advantages and brand effects brought by technology at a very large level. Mavic’s question broke the many manufacturers who have auspicious minds for selfie-free selfie market, and also caused trouble for many companies and company operations. Following Mavic, Zero held a Sugar baby to tell a story that was different from the big border, and Star Map announced a new round of financing.
For capital, this can be a confusing moment. The sales volume of the industry is promoted by the sales amount supplied by Xinjiang. If the budget is based on the average product shipment order price of RMB 5,000, the shipment volume of Escort is 2 million. Even if all products are unmanned, the consumer multi-rotor market in 2016 will be only 3 million. Is this the prelude to becoming the next generation of popular consumer digital products, or the ceiling of the next generation of things products? This problem directly affects the judgment of the industry. At the fourth time, a veteran dollar fund told 36Kr that it was considering whether it could invest in a new unmanned machine company or to invest in previous investment projects.
80% of the expenditure in the borders comes from overseas, which means the incremental opportunity of the domestic market, or the opportunity to wait for a long time? Is there a chance to become a new unmanned brand in the country? If possible, when will the domestic market cross 15% of the Rogers curve reach the border and what will be the important driving force? Sugar daddyXiaomi Non-Man, who was once entrusted with a good look, failed to answer these questions in 2016. In 2017, more new and old brands may continue to explore and answer these questions.
When manufacturers focus more on young men, can the small crowd become a new breakthrough? Big Wisdom Training SupplyHalf-price discounts for women, aiming to develop their other half. Makeblock also launched Airblock, a STEM teaching machine for children this year. The model aircraft crowd has been paid attention to again, saying that there is an entrepreneurial company, Escort manila, which is also developing a thousand-yuan product for model aircraft lovers.
2. Who can laugh at the last battle between machines and services in the industry-level unmanned aircraft market?
The industry-level uninhabited market, which is not sexy, is attracting more technology, products and applications to explore. Compared with the exploration of the consumer-level unmanned aircraft market, the industry-level unmanned aircraft market in 2016 is obviously much more popular and innovative.
In addition to obstacle avoidance technology, PTK positioning technology, graphics technology, machine vision technology, and the advancement and application of graphene data, battery technologies such as damp fuel batteries, solar energy, wireless charging are also applied to more unmanned machines. Pure electric motors are becoming a new trend, with hybrid wings and vertical Sugar baby take-off and landing fixed wings becoming a new shape. Such as Aoyi Technology, Chengdu Xi’an, Fukun, etc., have developed or are expected to be developing innovative industrial unmanned machines.
There are no humans in agriculture, security, power, testing, film, scientific research, and even communications, logistics and other fields. Compared with relatively institutionalized security and testing, the competition between agricultural and logistics in 2016 was particularly fierce.
The purpose of agricultural design, in 2016, Dajiang successively released two generations of agricultural unmanned machinery products, the new generation of P202017 plant protection unmanned machinery system, and TiantuSugar babyAviation released the “Tianyuan M6E”. In May 2016, the Ministry of Agricultural Office issued the “Notice on the Development of Special Constitutional Tasks for Agricultural Plant Protection Unmanned Flights”, which gave agricultural unmanned Flights more imagination space. On the one hand, similar to consumer-level uninhabited Sugar baby, the agricultural market has been a topic worthy of attention for many years. A set of data provided by Xinjiang shows that in 2016, the market share reached 70%. According to data from the Blue Flower Research and Development Agency, the national agricultural unmanned hardware sales amounted to RMB 1.7 billion in 2015.
AlsoOn the one hand, it has become common to know that unmanned agricultural services are a system project, but the discussion on the purpose of agricultural design is still continuing. Traditional farm sales are not suitable for small-scale farming economy, and official or perhaps third-party services are the norm. In 2016, the choice of Big Xinjiang was to build up the environment and train third-party service providers. The choice of Extremely Fly was to focus on own services, and at the same time, sell unmanned aircraft to third parties. And the farm manager who invested from GGV, Zhen, and softly hoped to enter the situation from the form of “Didi called flying hands”.
The purpose of logistics tags is that e-commerce and logistics companies closer to consumers have gained higher media attention than those of the product supplier. In 2016, Amazon finally received policy support and tried to fly. Beijing Dong’s unmanned a TC: